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This web site states the following, "Situated in the heart of Whitby." We noticed that the web site also stated " Everything is on your doorstep." It also said " Comfortable rooms, affordable prices. Some of the best value accommodation in the area. A friendly 5 bedroom Bed and Breakfast in the heart of Whitby town! We dont currently offer breakfast, but you can find fantastic breakfasts available at many establishments within walking distance including one next door! Whitby has a wealth of amenities and activities on offer, but theres also plenty to do in ." The header had accommodation whitby as the highest ranking optimized keyword. It is followed by B and B whitby which isn't as ranked as highly as accommodation whitby.